Burger King Fires “The King”, Switches To “Healthier” Fast Food Image
When I was a kid in the 90s, Burger King had some seriously recognizable ad appeal. The BK Kid’s Club with the golden cardboard crowns and array of crazy characters was alluring to any and all 5 to 10 year olds. Fast forward to the mid 2000’s when Burger King was losing grip on the fast food market and introduced “The King”. It undoubtedly had a magnetism for teens who found the characters’ bizarre antics entertaining, but apparently, ‘The King’ just wasn’t entertaining enough. Burger King revealed the character received his pink slip and would now be replaced with a pseudo-Subway approach to advertisement; fresh ingredients. Continue reading








