If the sight of a man drinking what looks like human fat from a glass wasn’t enough to gross you out New York’s Health Department has released another installment of their “Pouring on the Pounds” ads to convince New Yorkers to drink less soda.
The sugar content in soft drinks is measured in packets of sugar to illustrate how a daily routine of just a few sweetened drinks can accumulate to a whopping 93 packets of sugar by the end of the day.
The campaign also features subway ads so New Yorkers can’t escape them.
Some of the stats the NY Health Department wants you to know about:
More than 700,000 New Yorkers now have diabetes and more than a million have a condition called pre-diabetes. Diabetes rates, and rates of consumption of sugary drinks, have risen sharply over the past 30 years and are highest in the city’s poorest neighborhoods and amongst blacks and Latinos.”
Diabetes is a progressive disease that can lead to blindness, heart disease, kidney failure requiring dialysis and the need for amputations due to nerve damage and poor circulation. Adults with diabetes have heart disease death rates about 2 to 4 times higher than adults without diabetes.”
In NYC alone, diabetes results in more than 22,000 hospitalizations, approximately 2,800 amputations and nearly 1,700 deaths every year.”
Americans now consume an average of 200 to 300 more calories each day than they did 30 years ago – nearly half of this increase in calories comes from sugary drinks.
Obesity is also associated with higher rates of certain cancers, including cancers of the colon and breast.
The Health Department encourages New Yorkers to look for drinks with less than 25 calories in every 8oz. serving.