Acclaimed Black filmmaker/director Spike Lee has teamed up with Absolute vodka to design their latest limited edition bottle. The bottle depicts a Brooklyn brownstone with the number from Leeâ€™s childhood home in Cobble Hill along with his name.
The vodka is apple and ginger flavored. That and the fancy packaging will cost you about $30.
Spike’s bottle is part of a city editions of Absolute campaign with a charitable initiative attached. Absolute will donate $50,000 to Habitat For Humanity to help fund an affordable homes project in Bedford-Stuyvesant.
Is this better or worse than selling malt liquor? Time was Ice Cube got crucified for that. I don’t know, maybe we’re all a little more grown up now so we won’t be upset by Spike’s vodka and most who remember that Ice Cube/St. Ides era are old enough to drink now. And unlike St. Ides this one has a good cause attached.
Absolute Brooklyn will be in stores soon.