With only 34 percent of non-alcoholic bottles and 25 percent of PET plastic bottles recycled annually, Pepsi and Waste Management aim to boost that number to 50 percent through increased recycling at reverse vending machines like the Dream Machines. ~greenbiz.com
You can already get money for recycling but with this reverse vending machine one can recycle cans and bottles then earn reward points or donate cash to charities.
Ah finally, beverage container recycling that’s not just for homeless people! PepsiCo’s Dream Machines program will make as many as 3,000 recycling machines available in high-traffic areas.
Here’s how the system works.
According to the Wall Street Journal:
The machine itself is like a vending machine in reverse. A video screen plays advertising and informational videos, which are updated wirelessly and tailored to each site. A consumer first touches the screen and follows instructions, either to swipe a key fob to track rewards points or to defer registration for later, if at all.
Next the user scans the product barcode, and places the plastic or aluminum bottle (no glass yet) in the proper chute. The machine then spits out a receipt with reward points good for travel or movie tickets, or other benefits, such as coupons for Pepsi products.
The bin does not crush containers, as the sponsors’ research says consumers don’t like the noise. Each kiosk can hold about 300 bottles or cans. [...] The person responsible for emptying the machine gets an alert via email when the machine is nearly full. The recyclables are picked up by Waste Management.