Boar’s Head meats and cheeses are sold everywhere from posh supermarkets to your local corner store.

Deli meats and cheeses are notoriously high in salt and sodium. Most sodium in the American diet comes from processed foods like sandwich meats. A small amount is helps maintain the right balance of fluids in your body. A large amount in your diet leads to diseases such as congestive heart failure, cirrhosis and chronic kidney disease etc.

So next time you’re looking to get a sandwich from the bodega Boar’s Head wants you to check out their new ad campaign “Launch Your Assault on Salt.”

Boar’s Head claims “Launch Your Assault on Salt,” offers consumers who have concerns about their salt intake with advice about food options that fit their needs and shows them how, when managed wisely, it can be part of a healthy diet.

Also they claim they have meats and cheeses that are no salt added, low sodium, and lower sodium, including some of the brand’s most popular products such as 42% Lower Sodium Deluxe Ham, Golden Classic 42% Lower Sodium Oven Roasted Chicken Breast, No Salt Added Swiss Cheese, and Lite Beef Frankfurters.

The campaign is aimed at empowering consumers to understand their salt and sodium intake, figure out how Boar’s Head products fit in to that and continue to buy more.

It’s timed to coincide with New Year’s resolutions for better health.

You can download their new brochure complete with recipes at

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