So Fresh and So Green

Photo Credit: bodeganyc.com. Who else but Josh Goldstein could bring bodegas to Times Square?

Target is currently featuring commissioned art in Times Square New York City from local artists Laurie Rosenwald, Michael Anderson, Charles Wilkin and sofreshandsogreen.com’s friend to the blog Josh Goldstein.

The four vinyl billboards are meant to celebrate upcoming Fashion and International Design Weeks as well as New York City iconography. Goldstein’s muse has been the New York City bodega, or corner store typically fond in urban neighborhoods, which he uses images of in sculptural reconstructions for his art. Who else but Josh Goldstein could bring bodegas to Times Square?

Click to enlarge- Full billboard artwork

“Target’s new jumbo boards will buck the Times Square trend towards mind-numbing digitized signs that have infested the area of late, and in their old-school pop art vibe will depict such city favorites as the beloved potato pie, Empire State Building, coffee, the Statue of Liberty and proclamations of love for itself. ” ~nbcnewyork.com

The billboards debuted on Friday September 4 and will be on display until November 1. From there the billboards will be upcycled, that is reused, recycled and restyled as the primary materials, for fashion icon Anna Sui’s bags. Each bag will be unique and a lasting piece of New York City’s Times Square art available for $29.99 at Target.com/billboardbag while supplies last..

Josh Goldstein’s bag inside

Pre-order today, I know I will—your finished bag will ship in January 2010

Click here to order one of Josh Goldstein’s bags.

Because Josh has thought of everything you can upload your photo of this billboard (42nd Street between Broadway & 7th Avenue) to flickr with the tag “JGNYC” to view it on his website bodeganyc.com in a beautiful slideshow.

Check out my 2 part interview with the talented artist here:
AN INTERVIEW WITH JOSH GOLDSTEIN- ARTIST AND NYC BODEGA ENTHUSIAST PART 1
and
AN INTERVIEW WITH JOSH GOLDSTEIN- ARTIST AND NYC BODEGA ENTHUSIAST PART 2

Also a recent in depth interview : A little culture up in heeyah